Fulcrum Corporation

Fulcrum’s User Experience Design solution includes an array of services designed to create or redesign applications that are exceedingly intuitive, usable, and engaging. Fulcrum knows that the failure or success of your application is determined by how easy it is to use, and we have the comprehensive User Experience (UX) Design strategy that will ensure success. Our UX Team’s User-Centered design strategy will make certain that your application is highly usable and engaging by evaluating such things as user expectations, behaviors, needs, and goals in order to meet your business objectives. Fulcrum’s UX Team capability highlights: Our Certified Usability Analysts (CUAs) guide the design workflow through user-centered analysis which is our bases for designing applications that are intuitive and easy to use. Fulcrum’s usability analysis will craft a design strategy that outlines such things as your applications business goals, requirements, target users, tasks, technology constraints, marketing/branding goals, and critical success factors. Fulcrum also specializes in usability testing, which is a critical component of creating user-centered applications, and will help you move the design of your application into accordance with your user’s needs, limitations, mental models, and cognitive styles. Our UX Team understands the importance of having a design strategy that appropriately addresses stakeholder goals and expectations. We also know that maximizing your return on investment (ROI), while creating a successful user experience, is key for your business when designing or redesigning applications. Fulcrum’s UX strategy will encompass all of these, and other important business strategies such as marketing goals and branding concepts. Our content auditing and content analysis techniques will serve to inform the design of your application. We specialize in analyzing, migrating, and archiving content by creating content object models that provide direction when creating robust content management systems (View our CMS solution Fulcrum Bridge™) Uncovering your user’s conceptual model is undoubtedly the main ingredient to developing a successful user experience. At Fulcrum we develop profiles and personas that describe who your users are and what they are or could be doing. To understand your users, Fulcrum will clarify and communicate user assumptions by developing user personas through in-depth user research including: field studies, ethnographic research, usability testing, metric analysis, card sorting, and focus groups. Complex applications require highly intuitive functionality and navigation. Our UX Team will help you develop a blueprint for the informational structure of your application. Fulcrum’s Information Architecture (IA) will design and integrate content and user assistance appropriately into the user interface while also developing supporting content outside your application such as training materials. The ease of use for your application’s user interface is critical to its total system performance. Our IA goal is to ensure that the human element will fulfill and improve your total system performance by utilizing a “total system approach”. Fulcrum’s UX Team has a talented mix of Human-computer Interaction (HCI) experts, Human Factors specialists, and Interaction Designers of whom belong to the Interaction Design Association ([IxDA.org]). Our IxD strategy provides the bases for user workflow, and designs the overall user interface with the goal of improving interactions between users and your application by ensuring that it is both highly usable and receptive to user needs. At Fulcrum, we start by literally sketching user experience. Whether we are designing a simple website or a complex computer application, our sketching and prototyping techniques address roles, tasks, business goals, and marketing/branding objectives which are critically important when designing a successful interface. We create visual designs whose appeal will give your users the engaging and encouraging experience your brand deserves.